Surhuisterveen, December 1, 2024 – Shimano and Cyql have announced the extension and expansion of their partnership, emphasizing their shared ambition to make cycling more accessible and appealing to a broad audience.
For Shimano, Cyql offers access to a target audience that perfectly aligns with the brand’s mission and vision. Starting in 2025, the Cyql app will play a key role in major events such as Super Cycling Sunday and The Rebound.
The extended partnership also brings significant benefits for Cyql. Through close collaboration with Shimano, Cyql can now populate the app’s Discover map with locations of Shimano Service Centers. This addition provides cyclists with relevant and practical information during their rides, whether they face unexpected issues or are simply looking for a new bike.
Wouter Slotegraaf, co-founder of Cyql, expressed his enthusiasm: “We are thrilled that Shimano wants to expand our partnership. It’s a clear confirmation that Cyql is on the right track. Together, we can offer even more value to the cycling community.”
Bastiaan Gaillard, Marketing Coordinator at Shimano, added: “We highly value our connection with Cyql. It’s a platform with great potential that Shimano is proud to collaborate with. The combination of technology, sport, and community in Cyql makes this an excellent partnership.”
The continuation of this partnership underscores the importance of innovation and strengthening the bond between cyclists, technology, and brands committed to making a difference in the cycling industry.
About Shimano
Shimano is a global leader in bicycle components and accessories, with a long history of supporting cycling. With a strong focus on innovation and quality, Shimano continues to play a pivotal role in shaping the future of the bicycle industry.
About Cyql
Cyql is an innovative platform for cycling clubs that simplifies organizing rides and events. With a mission to strengthen the cycling community, Cyql is rapidly becoming an essential tool for cyclists and clubs worldwide.
