Advertisers
Advertising
Reach Cyclists Where They Ride
Cyql connects thousands of cyclists through their clubs and communities. Partner with us to reach active riders where they organize, ride, and engage every day.
GrowING together
Why work with us?
Cyql powers thousands of riders through digital club management. We give sports brands, from global gear companies to insurance providers, a trusted platform to connect with real cyclists.
Active Cycling Communities
Cycling clubs across Europe and US organize rides and manage members. With rapid adoption among national cycling associations and their affiliated clubs, your brand can reach highly active and tightly knit cycling communities that organize thousands of rides every week.
Engaged Members
Cyql is a plug-and-play platform used monthly by 50,000 cyclists to check rides, events, membership cards and sponsor benefits. With high in-app engagement and repeat usage, your brand gets visibility exactly where cyclists are already active.
Verified Profiles
Every Cyql member is connected to a real cycling club or community, ensuring a trusted and authenticated audience. Communicate through secure in-app placements or club-level messages, knowing your campaigns reach genuine riders. No random users.
Why Cyql works for your brand
Manage your club with the comprehensive Cyql dashboard and with the free iOS and Android app you communicate directly and clearly with all your members.
Bike shops & service centers
Drive foot traffic & service bookings.
Apparel & gear brands
Boost brand awareness towards sales conversion among active riders.
Cycling events & tours
Visibility, Increase participation numbers, Sell more tickets.
Insurance & mobility partners
Information transfer, Contextual, high-trust visibility, conversion to lead.
Nutrition & hydration
Increase product awareness and conversion by reaching cyclists when training, riding, and recovering
Ready to connect with cyclists?
We would love to connect and explore the possibilities with you.
Success story
" It is of added value for Shimano that the Shimano Service Centers are clearly visible in the Cyql app. As a cyclist, you can visit Shimano Service Centers for professional service carried out by certified mechanics. Shimano is enthusiastic about the collaboration with Cyql and sees a lot of potential in the app."
Bastiaan Gaillard
Marketeer, Shimano Inc.
Frequently asked questions
Advice and answers from the Cyql support team
What type of advertisers is Cyql best suited for?
Cyql is ideal for brands and organizations that want to reach active cyclists in a trusted environment. This includes bike shops, apparel and gear brands, cycling events and tours, insurance and mobility providers, nutrition and hydration brands, and other services relevant to cyclists. Both local businesses and international brands use Cyql to connect with riders who are already highly engaged in cycling communities.
How is the Cyql audience different from social media audiences?
Cyql users are verified cyclists who are members of real clubs and communities. They use the app to organize rides, manage memberships, check events, and access sponsor benefits. This means advertisers reach cyclists in a functional, real-world context, not while casually scrolling a feed. Engagement is driven by activity and relevance, not algorithms.
Where do ads or brand placements appear within Cyql?
Brand placements are integrated naturally into the Cyql experience. Depending on the partnership, this can include Discover placements, club-level communication, sponsor visibility within rides or events, and other contextual in-app placements. We focus on visibility that feels relevant and useful to cyclists, rather than disruptive advertising.
Can campaigns be targeted by location or type of cyclist?
Yes. Cyql supports targeting based on geography, cycling discipline, and community type. This allows advertisers to reach specific regions, countries, or even local club networks, as well as audiences such as road cyclists, gravel riders, MTB riders, or recreational groups.
How do you ensure a trusted and brand-safe environment?
Every Cyql user is connected to a verified cycling club, creating an authenticated and trustworthy audience. There are no anonymous or random users. Communication happens through secure in-app placements or club-level messaging, ensuring brand safety and relevance at all times.
How do partnerships with Cyql usually start?
Most partnerships start with a conversation. We work closely with advertisers to understand their goals, audience, and preferred level of visibility. From there, we explore suitable formats and placements that align with both the brand and the cycling communities on Cyql. Our approach is collaborative and long-term, focused on mutual value rather than one-off campaigns.
Want to know more about advertising on Cyql?
We would love to connect and explore the possibilities with you.